About Me

I'm Simon, a passionate and forward-thinking design leader with an extensive two-decade journey within the global landscape of fashion and lifestyle apparel.

Over the years, my journey encompasses collaborations with a spectrum of brands, from startups to industry giants. I've directed, led, and managed creative teams in the realms of premium womenswear to sportswear, contributing to the growth of renowned brands.

Recognized for establishing robust brand visual identities, I am committed to fostering creative excellence and leading diverse design teams to bring innovative and consumer-focused products to market.

I have proven success in leading and inspiring creative teams, effective communication, and collaboration skills. My expertise lies in crafting innovative, cost-effective design solutions, with in-depth technical knowledge spanning contemporary, casual, and performance apparel. I possess a keen insight into industry trends, colors, and fabric innovations.

Whether you're elevating your brand or shaping its design narrative, you can count on me to bring passion, experience, and innovation.