About Me


Hi, I'm Simon - Apparel & Fashion design specialist

I have  18+ years industry experience gained with an extensive mix of  global brands and retailers  from start-up  to established  leading global brands.

 I'm passionate  about design and leading in the  creation and translation of concepts for  multi product  lifestyle collections  for  all genders. 

 Focused on creating innovative and inclusive product through continued research  exploring  lifestyles, cultural insights, macro  trends and  innovation.

I attract, hire, develop and coach  design teams, providing  guidance  with a focus on brand strategy and consumer experience in mind. 

Empathetic  and collaborative leader with a passion to lead, inspire, and nurture growth within a team. I provide mentorship and share knowledge, experience and skills within a team.

Natural connector experienced in strategizing  and managing cross-team efforts globally. I lead in creative processes to ensure design deliverables and timelines are met.


British native currently based in Germany. 












Trend Forecasting  / Concept Creation / Design Strategy / Design Process /  Product Presentations  / Team Leadership  / Coaching & Mentoring / Womenswear / Menswear / Activewear / Omni-Channel 


Using Format